It also presents a challenge for content owners considering launching web TV channels, you want to be able to deliver television that is in no way inferior to the television that people have been enjoying for the last half a century, whilst adding the benefits of on demand and interactivity.
The delivery must:

- reflects the quality of the original programming
- run over Australia's low speed broadband infrastructure
- start playing within a few seconds of selection
- cover the full screen
- not fail when demand get high up to 90,000 similtaneous views
- keep up with fast movements
- ensure delivery right to the end without fail, or buffering, wherever they are
- not require technical changes to the home PC or entertainment system

As a content provider you don't want to be worrying about all the technical things behind the delivery, you just want to add your content and relax.

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