The uptake of broadband and the introduction of new compression technologies for video over the internet has opened up a whole new avenue for television style advertising. It is no longer only in the domain of the multinationals to use the power of video in their advertising campaigns, the power of television is now available to any company big or small.

In fact Video Vista produces video's for all sorts of advertising including residential and commercial real estate, restaurants, and holiday accommodation. And the prices start from under $1000.

The old broadcast television ads are usually restricted to 15 or 30 seconds, making it difficult to get your message accross without spending thousands on catchy jingles and creative teams. The online TV commercial or Website video is a totally different concept, the ads are not limited to 30 seconds, 2 minutes is more commonplace. People who click on it are there to watch and learn, so there is less need for it to be catchy and up beat, so the ads can be much more genuine, and that makes them very refreshing in today's climate.

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